brand identity

what it is

Brand identity is not a logo. It is the logo plus everything around it: the name and the one-line story, the typefaces and the scale they run on, the colour palette and how it behaves, the photographic and graphic language, and a set of guidelines your team and your suppliers can actually build from.

We treat it as a kit, not a picture. The test of a good identity is whether someone who has never met us can open the guidelines and produce something that looks like you.

what’s included

• naming & positioningthe name, the tagline, the sentence that explains you
• logo & wordmarkprimary mark, responsive variants, clear-space and sizing
• type & colour systemstypefaces, a type scale, an accessible palette with usage rules
• art directionphotography, illustration and graphic language with examples
• guidelinesa living document — web or PDF — that others work from
• rollout kittemplates for the first things you’ll actually need

how we work

1. discoverya workshop to pin down audience, competitors, and what the brand has to do.
2. territoriestwo or three distinct directions, each with its own logic — not variations on one idea.
3. refinementwe take the chosen direction to a finished system across every core element.
4. build & handoverguidelines, files, fonts and a walkthrough for whoever owns it next.

selected examples

Case studies land here as projects wrap.